Shopping for a prom dress is hard, especially when it comes to shopping online. Luckily, there are a variety of prom dress websites where you can find dreamy dresses perfect for you –keep reading to discover our top picks.
When shopping online for prom dresses, make sure to start shopping plenty of time before the date. You’ll want to account for anything that might go wrong (such as sizing being off).
If you’re a last-minute shopper, try to pick the retailers that offer their dresses in stores near you so you can try them on in-person.
Tip: We also recommend buying multiple dresses if you’re solely shopping online (make sure to check the return policy of the store first though). This way, you won’t be relying on a single dress to be the perfect match, you’ll have a few options and can return what doesn’t work for you.
Windsor

Average pricing: $30 –$100
This popular retailer has an incredible supply of great quality prom dresses for fantastic prices.
The best part is they have a ton of retail stores as well, so you might be able to head to your local Windsor and try on your favorite styles!
Showpo

Average pricing: $50 –$80
This Australian clothing brand has a huge variety of styles (including plus-size options) for excellent prices.
With plenty of sexy styles that will make your date pass out, Showpo is well worth checking out. Although shipping can take a couple of weeks, you can get free express shipping over $100!
Revolve

Average pricing: $50 –$1,000
With a huge variety of designer labels and brands, Revolve is the place to find your dream dress that will stop your prom date in their tracks.
With a 30-day return policy and quick shipping, you’re sure to get the dress you deserve.
Nordstrom

Average pricing: $50 –$500
Nordstrom is another top spot to find gorgeous prom dresses, especially since you can also try them on in stores. They have a ton of brands and labels, so pricing will vary depending on the brand you’re shopping.
If you’re on a budget, Nordstrom Rack can be a great spot to shop as well).
Lucy in the Sky

Average pricing: $30 –$100
This online brand has gorgeous dresses, including an entire section dedicated to prom dresses! Whether you want an extravagant sparkly dress or simple gown, they’ve got options.
They’re also pretty affordable, with most dresses costing under $100.
Lulus

Average pricing: $50 –$100
Everyone loves Lulu’s for their girly, adorable dresses. But, their prom dresses are just as impressive (and affordable)!
With a massive selection (including plenty of lighter-colored dresses in the girly styles they’re known for), their dreamy styles will make you feel like a true princess.
PromGirl

Average pricing: $100 –$500
This website is dedicated entirely to prom dresses, so where can you go wrong?
With every style under the sun and beautiful designs that will make you feel like a princess, this site is definitely worth browsing through.
Macy’s

Average pricing: $100 –$300
Of course, we can’t forget the classic retailer Macy’s when it comes to shopping on prom dress websites.
If you want hundreds of options within every price range, they’ve got you covered. Plus, you can try them on in stores!
ASOS

Average pricing: $30 –$60
You can’t forget about ASOS! This popular marketplace sells a huge variety of brands, so you’re sure to find at least 500+ options to choose from as far as formal dresses go.
Plus, you can find plenty of affordable picks (not to mention quick shipping and a good return policy).
Rent the Runway

Let’s face it, most of us buy a spendy prom dress and wear it one time. So, why not spend the same amount of money renting a dress from your wildest dreams?
With Rent the Runway, you can rent single items from their collection (often times worth $500+). You’ll surely impress your friends when you show up in a designer prom dress.
Shopbop

Average pricing: $300 –$4,000
If you want to splurge on an incredible designer prom dress, Shopbop is the place to search.
They sell a variety of different designer labels, so prices range (although you probably won’t find anything under $300).
Princess Polly

Average pricing: $20 –$80
We love Princess Polly for just about every type of garment out there, so it’s no surprise they’re one of the top prom dress websites also (especially if you’re on a budget).
With most dresses under $100 and plenty of options under $60, you’ll make heads turn without spending a fortune.
David’s Bridal

Average pricing: $100 –$300
It comes at no surprise to hear that bridal stores are another great place to shop for prom dresses online. They have an entire section dedicated to prom dresses but don’t be afraid to stray into the bridesmaid or cocktail dresses.
David’s Bridal also has plenty of retail stores, so this can be a great option for those of us last-minuters.
Modcloth

Average pricing: $50 –$200
Another popular store for dresses, Modcloth’s prom dress selection doesn’t disappoint.
Their selection isn’t very large, but you may end up finding the perfect option here (you can also check out their special occasion dresses to expand your options)!
Tobi

Average pricing: $40 –$100
Known for their trendy, girly dresses, Tobi also offers a vast array of mesmerizing prom dresses.
With plenty of beautiful short and long styles, you’ll be able to have the prom dress of your dreams for the price point of your dreams!
Boohoo

Average pricing: $20 –$80
If you’re really looking to save, make sure to give Boohoo a chance. They often have 50% (or more) sitewide sales, so prices can drop down to around $20 for a dress!
Their prom dresses are beautiful with plenty of unique styles. Although quality isn’t always up to par, you can always return it for a refund.
Anthropologie

Average pricing: $150 –$400
Anthropologie has a beautiful selection of formal dresses, many of which would make a stunning prom dress.
From sparkles to satin, you will feel like a queen in one of these dresses!
ThredUp

Average pricing: Depends on brand
If you’re not set on wearing a brand new dress, why not buy secondhand? ThredUp has a huge selection and even shares what condition each item is in so you know exactly what you’re getting.
Not only can you find a great deal, you’ll be able to give a barely-worn dress another chance to shine! Check out our ultimate list of online thrift stores for more options.
Eloquii

Average pricing: $50 –$150
For plenty of plus-size options, check out Eloquii. They feature plenty of gorgeous, high-quality, flattering dresses that you’ll adore.
Plus, they often have excellent deals, such as 50% off dresses!
Free People

Average pricing: $150 –$400
Although known for their free-spirited and boho clothes, Free People has an excellent (and very unique) selection of formal dresses.
If you really want to make a statement and be a little bit different, you need to check out their selection.
Missguided

Average pricing: $30 –$80
At Missguided, you can expect trend-forward and flattering dresses for amazing prices.
Although it’s fast fashion, the quality is better than you’d expect (but definitely not comparable to a higher-end prom dress designer).
PrettyLittleThing

Average pricing: $20 –$80
For budget-friendly styles and frequent sitewide sales that save 50% off, check out PrettyLittleThing.
This brand keeps up with all the latest trends, so you can be sure to find a dress that will make your friends jealous.
FAQs
What is the trend for prom dresses 2023? ›
Sparkling Sequins
Sequins have gotten more sophisticated, and dress designers are using them both as accents and all over, in intricate designs like sunburst patterns on full skirts and ombre-like effects. Expect to see sequin prom dresses all over the dance floor in Spring 2023!
- 1: Know Your Body Shape.
- 2: Buy What You Like.
- 3: Browse Through Stores.
- 4: Don't Be Influenced by Others.
- 5: Wear What You Are Comfortable Wearing.
- Choose the Right Dress for You. Your dress is probably the first step on your list of preparations, and you should be diligent in choosing the right dress for you. ...
- Wear Comfortable but Cute Shoes. ...
- Set Your Makeup. ...
- Don't Forget Deodorant.
Indie sleaze—the Tumblr-inspired aesthetic that fueled last year's rise of miniskirts, ballet flats and tank tops—matures into Elevated Indie in 2023. Led by designers like Khaite and Saint Laurent, the downtown-cool aesthetic appeals to a broader demographic that appreciates timeless denim and leather pieces.
What is the welcome color of 2023? ›And the winner is… Viva Magenta 18-1750. The much-awaited Pantone Color of the Year 2023 has just been revealed. Discover with Freepik how this strong and powerful color inspired by optimism, exuberance, and the strength of nature will be the trendiest color of 2023.
What are the most worn colors for prom? ›Neutral Colors – Black and White
Black and white dresses are popular choices, being easy colors that go with anything. Black prom dresses are a timeless and elegant choice for prom night. The color black is associated with sophistication, elegance, and mystery, making it the perfect choice for this special occasion.
Prom is a formal event and you are expected to wear formal attire. Formal prom attire may be classified as a dress, tuxedo, dress suit, including a tie or bow tie, a dress shirt, which may include a vest or cummerbund, and dress shoes. Dresses may be strapless (if they fit properly) or include spaghetti straps.
How much does the average girl spend on a prom dress? ›THE DRESS: With the average prom dress ranging from $100 to $600, the prom dress is by far the biggest priority, and probably the most important piece of the prom budget for the average teenage girl.
How long before prom should you buy a dress? ›Ideally, you want to start prom dress shopping in January or February, assuming your prom will be early summer of the same year. Shops will have recently dropped the newest prom dress collections, and you'll get to the dresses before others have picked over everything or styles sell out.
How do you make prom unforgettable? ›- Choose the perfect outfit. ...
- Get dolled up. ...
- Pick the right hairstyle. ...
- Bring the right accessories. ...
- Get plenty of rest beforehand. ...
- Arrive in style. ...
- Plan a fun activity for after the dance.
Should I wear a short or long dress to prom? ›
You will want to wear a short dress that is cute and acceptable to the dress code at school, so save the long formal dresses for prom. Typically, girls wear tight-fitted short dresses embellished with sparkle or detail to give a more glamorous look for hoco.
How do I make prom not awkward? ›Try to close your eyes and focus on slow and deep breaths until you can feel your thoughts slow down and your body relax. You can also leave the big room where the dancing and music are and take a moment in the bathroom, or share your worries with a friend. “I'm nervous my date won't have fun.”
What style dresses are in fashion 2023? ›- Cut-out dresses. The runway was rammed with cut-outs yet again this season, with the daring detail ranging in intensity from Alaïa's baring-all body to Nensi Dojaka's lace-up front. ...
- Micro mini dresses. ...
- Halterneck dresses. ...
- Sequin dresses. ...
- Dropped-waist dresses.
- Influencer Marketing Will Grow. ...
- Employee Advocacy Will Take Priority In Brand Building. ...
- AI Will Help Power Social Media Marketing. ...
- More Brands Will Turn To TikTok. ...
- Company Leaders Will Openly Communicate When Things Go Wrong.
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?
What type of design trends you re expecting in 2023? ›In 2023 we will likely see even more graphic designs that take inspiration in part from the school of design — clean shapes, geometric compositions, and bright primary color palettes. Another reason that geometric shapes are trending: They are the first we learn as children and are associated with approachability.
What skirts are in style for 2023? ›- A Crochet Maxi Skirt.
- A Denim Midi Skirt.
- A Pleated Skirt.
- A Statement Mini Skirt.
- A Y2K Ruffle Skirt.
- A Silk Skirt.
- A Sheer Maxi Skirt.
- A Preppy Mini Skirt.
2023 is a year of the Water Rabbit, starting from January 22nd, 2023 (Chinese New Year), and ending on February 9th, 2024 (Chinese New Year's Eve). The sign of Rabbit is a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.
What is the pink color of the year 2023? ›"The color of the year 2023 is VIVA MAGENTA! It's like a really energetic, happy pink," Camden said. "Viva Magenta is slightly intimidating, I mean who wants to walk into a room in head to toe bright pink, going ta da!
What is the flower color for 2023? ›Color trends for 2023 in fashion, home decor, and flowers are heading for bright, vivid shades that celebrate life. Deep azure blue, passionate red, cheerful yellow, and pink predominate on the runway and in floral bouquets.
What color is best for formal gown? ›
The classic rule is to go with cool tones (like blue dresses, green dresses, or purple dresses) for lighter complexions and warm shades (red dresses, orange dresses, and yellow dresses) if you have a medium or dark skin tone.
What color dress looks best on pale skin? ›Go for emerald green, navy blue, or dark shades of purple when shopping for prom dresses for fair or pale skin, and your complexion is sure to glow! Pastel Colors - Also at the top of the list of best colors for pale skin are pastel hues.
What is the best color for evening gown? ›Prints and patterns are better for casual or daytime events, so an evening gown should be made out of solid-colored fabric. Neutral colors like black, white, gray, brown, and navy are appropriate for any event, but they won't help you stand out if you want to.
What color prom dress looks good on tan skin? ›Any bright jewel tone or pastel color will complement dark skin tones and make a dark complexion pop. Rich shades, like gold and copper, also work well with deep skin tones. Colors that work best include ruby and amethyst. Stay away from shades of brown and black, as these can completely wash out dark skin tones.
What color prom dress looks best on blondes? ›What prom dress colors look good on blondes? For those with blonde hair, pastel colors like lavender and mint work well. If your blonde is a warm tone, opt for a bright color like red, orange, or purple.
What color is the most formal? ›A black suit is useful for the most formal of occasions, such as a black-tie event. If you're going to an event that requires a tuxedo or a black-tie dress code, make sure that your suit is truly black. A black suit is also appropriate for funerals.
What is not appropriate for prom? ›Formal dress hats that go with the tuxedo or suit are welcome. Dresses should be modestly cut in the front; plunging chest and necklines are not appropriate. Dresses may not be cut below the bust line. See-through, mesh tops or bra-top-style dresses are not appropriate for this event.
Do you wear a bra to prom? ›Almost always, prom dresses have some intricate cut. Whether it's a backless style, an off the shoulder style, a halter neck, completely strapless, or a deep V, these dresses will require a specialty bra.
Do you wear a bra when trying on prom dresses? ›Besides dressing comfortably, celebrity stylist Ali Levine told INSIDER that it's important to have the right undergarments when prom dress shopping. Consider wearing a strapless bra, seamless panties, and bring along any other shapewear or support undergarments you plan to wear on prom night.
Who usually pays for prom? ›The person who asks someone to prom is responsible for paying for the night's expenses, traditionally. However, it is more common now for couples to share the costs of the evening, as proms can be very expensive.
What to do with an expensive prom dress? ›
- Alter It. Having your dress altered is a great way to get more wear out of it. ...
- Sell It. Try selling your dress on a website like Poshmark or ThredUp. ...
- Donate It. ...
- Hand It Down. ...
- Keep It. ...
- Destroy the Dress.
Taking a gown one to two sizes down is pretty common, and should still keep the integrity of the original design fairly easily. Of course, the closer to your actual size the better; you'll save money in alterations, and the gown will look best when it is closest to how it was designed.
How early is too early to ask a girl to prom? ›So, I'd say that no more than eight weeks and no less than six weeks before the big night is just the right amount of time. If you ask someone to prom with too much time in advance… say three months or more, you'll run the risk of losing interest in each other (trust me, I've seen this happen).
Do you go prom dress shopping with your date? ›Pick Your Dress First
Feel free to go prom dress shopping with your date if you're both wearing dresses, as that will make the selection process a bit easier. For some inspiration as you dress shop, consider: Your favorite color and your date's favorite color. A color that both of you look good in.
On the other hand, it's perfectly fine to wear prom dresses twice, and you can still change up your look in the same dress for a fresh twist!
How do you feel pretty at prom? ›- Comfortable Shoes Are A Must. Stilettos are beautiful, but they won't be worth the pain if you're not used to wearing them on a regular basis. ...
- Don't Forget A Decorative Bag. ...
- Choose The Right Jewelry. ...
- Get Your Rest. ...
- Make Sure To Have Fun.
Try playing around with different expressions, whether it's smiling or silly faces, because you're probably going to need both when taking prom pictures! Look in the mirror right now and smile big with a lot of teeth, a little softer with some teeth, or just go for the complete soft and subtle smile.
Do seniors wear long dresses to prom? ›Both dress lengths have their pros and cons but in reality, it's all about what you can envision yourself wearing. Some schools have the unwritten rule that you wear a short dress to junior prom or homecoming and a long dress to senior prom.
What to do if your prom dress is too long? ›If your prom dress is just a bit too long to be perfect, you can remedy that problem by hemming the bottom a little more. A basic hem is often too bulky and too noticeable for most prom dresses, so you should try using a rolled hem or a blind hem for a smoother and overall better look.
Is it OK to wear a midi dress to prom? ›Ultimately, you can wear whatever you want to your prom – this includes short and long dresses alike!
How to look hot at prom? ›
- Get glowing skin. Tame your acne with eye drops to reduce redness. ...
- Whiten your smile. ...
- Clean up your brows. ...
- Hydrate your hair. ...
- Use a good deodorant or antiperspirant product. ...
- Add a pop of color to the eyes. ...
- Change up your hair. ...
- Treat yourself like a celebrity with a lip color change.
- Choose the Right Dress for You. Your dress is probably the first step on your list of preparations, and you should be diligent in choosing the right dress for you. ...
- Wear Comfortable but Cute Shoes. ...
- Set Your Makeup. ...
- Don't Forget Deodorant.
But if you go stag, you show up at the prom without a date. This term, because of its male history, originally referred to dudes going it alone, but these days anyone can go stag—except actual woodland critters. chaperone.
What are the trends for summer 2023? ›This summer, prepare to stick with what you know: light fabrics like linen, knitwear with a special emphasis on crochet pieces, and lots of sheer moments. Fashion houses are loving rich, royal colors like red and purple as your pop from the coastal neutral vibes we love in the summer.
What are the fashion print trends for summer 2023? ›5 fabric print trends for Spring Summer 2023
Flowers: Large, eye-catching floral prints will dominate the fashion scene this spring. Expect to see everything from delicate floral patterns to bold, oversized florals. Polka Dots: A classic print that never goes out of style, polka dots will make a comeback this spring.
Everyday vintage
In 2022, we saw more celebrities incorporating vintage into their day-to-day wardrobe. And it's a trend that's set to continue in 2023, as buying second-hand becomes second nature to more and more people.
The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.
What is the fashion color for summer 2023? ›- Soft Blue: the chill-out choice. ...
- Lime green: vitamin in large doses. ...
- Beige: neutral for high temperatures. ...
- Metallic colours: let your shine out. ...
- Magenta: combine the colour of the year.
The top trends in luxury retail include the growth of e-commerce and digitalization, sustainability and ethical consumerism, experiential and personalized shopping, emphasis on luxury streetwear and collaborations, and the increasing importance of engaging with Generation Z and millennial consumers.
Where is the next Fashion Week 2023? ›New York Fashion Week: February 10-15, 2023; London Fashion Week: February 17-21, 2023; Milan Fashion Week: February 21-27, 2023; Paris Fashion Week: February 27 to March 7, 2023.
What is hot in vintage 2023? ›
This year, we'll continue to see more pattern play, wrought iron, statues, and marble and onyx, all of which contribute to that quintessential well-curated look that simply cannot be replicated with all brand new pieces. English cottage style had a major resurgence last year, and we'll be seeing more of it in 2023.